Event : Dunhill Master Blend Casablanca
Mission: Create a multisensory environment to retrace the history of the brand
Location: Casablanca – Morocco
Agency: Music is my life
Production Time: 1 week
Team: 1 vj / motion designer, a DJ, an aromatic vjay
Broadcasting system : data-video switcher , dj system, 3 D LED modules and XL system for diffusing fragrances
Smell, watch and listen.
The challenge was to tell the story of the brand through a video mix, sound effects and the diffusion of fragrances corresponding to the different tobacco blends used by the brand. The time of one hour, Dunhill has invited its guests to discover this unique multisensory experience.
The fragrances were diffused instantly in a large space in synchronisation with the video and sound, the set-up brought the guests on an amazing journey around the planet through five destinations and five fragrances :
London : Fragrance : Swing | Musique : Saint-Germain – Easy to remember
Brazil : Fragrance : Monoïmaniaque | Musique : Tive Razao – Seu Jorge / Gilberto Gill – Toda Menina Baiana
Greece : Fragrance : Scuba Diving | Musique : Kinobe – Slip Into Something More Comfortable / The Funky Lowlives – Nota Bossa / Paco de Lucia – Entre Dos Aguas
Orient : Fragrance : Ayurveda | Musique : Anni Rose – Tulku / Zeava Ben – What Will Be
Virginia : Fragrance : Manhattan Design | Musique : Count Basie – Jumpin’ At The Woodside / Duke Ellington – Take The A Train